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Any digital or printed item used to communicate or promote a company's brand message, products, or services is called marketing collateral. Marketing collateral can be in any form, including printed brochures, websites, e-books, videos, graphics, newsletters, and more. Marketing collateral helps in explaining a company's value proposition. It informs people on how the brand successfully meets the needs of its customers.
Marketing collateral shows the brand identity, business skills, and benefits of the product or services of a company. Marketing collateral designs can be both traditional and digital. Traditional marketing collateral types include brochures, displays or exhibits, brand magazines, direct mail. Digital marketing collateral designs include website, blog posts, e-book, infographics, videos, webinars, etc.
Why is Marketing Collateral required?
A well-designed piece of marketing collateral gives a good first impression, tells consumers you're competent, credible, and trustworthy, and, most significantly, helps in the sales process. Continue reading to discover why marketing collateral is required.
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