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A package is a container or wrapper for a product that has been wrapped or packaged in order to reach to the consumers securely and unharmed. A label, on the other hand, is the writing and information about a product's packaging. Both packaging and labeling play an important part in promoting a product because buyers purchase the goods after inspecting and reading the box and label.
Packaging is the act of designing and creating the product's container and wrapper. It is the product's cover that is used for storing, handling, and protecting it. The act of writing and displaying information about a product's packaging is referred to as product labeling. Product labeling focuses on the product's informational or written component. Labels are placed on product packages to inform customers about the brand, manufacturing date, expiry date, the ingredients used, how to use the product, and more.
Importance of packaging and label designs
A product's packaging and labeling are equally as significant as the product itself. Packaging and labeling make the goods more appealing and serve as a key sales promotion tool. Attractive packaging and correct information in the form of labeling entice buyers to purchase the goods. The importance of packaging and labeling of goods can be understood in the following ways:
Credence Corporate Solutions will take your packaging and labeling design project to the next level by an experienced team of creative graphic designers who understand the fundamentals of product development. We work hard to understand your products, sales channels, and customer expectations to offer package and label options that are most suited to your business.
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